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Introduction
Amidst the festive fervor of Diwali, the passionate romantic thriller Ek Deewane Ki Deewaniyat made its debut at the Indian box office yesterday, Tuesday, October 21st. The film, starring Harshvardhan Rane and Sonam Bajwa, has recorded a decent opening, collecting approximately ₹8.5 crore on its first day.
A Respectable Start Amidst Competition
Facing a direct clash with the Ayushmann Khurrana-starrer horror-comedy Thamma, Ek Deewane Ki Deewaniyat managed to carve out its own space and attract audiences. An opening day figure of ₹8.5 crore is considered a respectable start, especially for a film offering a more intense and darker theme compared to typical light-hearted Diwali entertainers. The collection indicates that the initial buzz, fueled by its fresh pairing and thrilling genre, successfully drew viewers to the theaters.
Leveraging the Festive Mood
The film clearly benefited from the Diwali holiday, which traditionally sees increased footfalls in cinemas. Releasing on a major festive day provided a significant boost, attracting audiences looking for a cinematic escape. While Thamma took the lead with a larger opening, Ek Deewane Ki Deewaniyat‘s performance shows there is an appetite for diverse genres even during the festive season. The romantic thriller offered a compelling counter-programming option for those seeking something edgier.
Star Power and Genre Appeal
The fresh pairing of Harshvardhan Rane, known for his intense portrayals, and Sonam Bajwa, a superstar in Punjabi cinema making a significant Hindi film appearance, generated considerable pre-release interest. Director Milap Zaveri’s reputation for delivering high-octane drama and emotion also likely contributed to the decent opening. The film’s genre—a blend of passionate romance and dark thrills—appealed to a specific segment of the audience looking for intensity over light comedy.
The Road Ahead: Word-of-Mouth is Key
While the ₹8.5 crore opening provides a solid foundation, the film’s trajectory will now heavily depend on audience word-of-mouth. Positive reactions highlighting the chemistry between the leads, the thrilling plot twists, and Zaveri’s dramatic direction will be crucial for sustaining momentum through the extended Diwali weekend and beyond. If the film resonates well with its target audience, it has the potential to grow over the next few days.
For now, Ek Deewane Ki Deewaniyat has made a promising entry into the Diwali box office race, proving that passion and thrills can find their audience even amidst festive competition.
